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How to configure AVReloaded to work with Longtail's JW Player Google Analytics Pro plugin

Allvideos Reloaded (AVReloaded) is a really nice piece of software engineering from Fritz Elfert. Rather than hardcode for all the individual players out there, Fritz created a macro system that allows you describe the parameters for any player, so it can be configured and updated.

Click for screenshot of Google Analytics Event categories, generated by the Longtail GA Pro plugin
Like the Allvideos plugin, AVReloaded comes bundled with the ubiquitous JW Player for Flash. If you are streaming flash movies from your website, one worthwhile plugin is longtail's Google Analytics Pro. The current license price for the plugin is $19 from longtail's site. If you're already using Google Analytics, the plugin feeds "Content" events from the player to Google Analytics which will show up under the "Event Tracking" menu. Ever have questions like: "I wonder what videos people are actually watching on my site" or "for this new video, how many seconds do they watch before they get bored and close it?" If so, then this plugin is for you. The player will generate events that GA groups into 3 categories: "Video Plays", "Percentage Played" and "Seconds Played". Drilling down you get a nice list of the Videos on your site. For example, finding out that people only watch on average 10% of that promotional video for your product is probably a sign that you may need some better material. Continue reading "How to configure AVReloaded to work with Longtail's JW Player Google Analytics Pro plugin"

Profile of the launch -- Joomla reborn

I've been helping out Scott McGinnis with a revamp of his web-videos-for-kids and tweens site, Global Broadcast 4 Kids, aka

Scott was a pretty successful actor in the 1980's, who transitioned to directing in the 90's, and like a lot of directors in Hollywood, got his first chance behind the camera courtesy of Roger Corman. After a stint making low budget features, he went on to direct episodes of "Angel" and the TV series "Honey I Shrunk the Kids", and for the last few years, has been producing educational webisodes using Prosumer video equipment, and editing the episodes on a Mac with Final Cut Pro.

The subject matter and production values aren't that much different from what you might expect to find on basic cable networks like The History Channel or Disney Channel. The GB4K "twist" is that all the segments feature kids and teens as the newscasters, reporters and narrators. GB4K has already proven to be a great training ground for a number of its young "stars", as GB4K alumni have gone on to success at the Disney Channel, and in feature films. There's lots of material in the archive, and he creates a number of new episodes each week, from sports and entertainment news, movie premier "red carpet" interviews, how-to videos on dancing and skateboarding, history channel-esq features on subjects like Guitars and Merry-go-rounds, and environmental science and the latest in Green living practices and Green news. The site also includes music videos he directed and produced for Amber Lily and Jadagrace Berry. A great example of what Scott is able to accomplish as a one-man directing, production and post production crew, is the Jadagrace "Express Yourself" video, which in my opinion compares favorably with music videos costing 10-20x as much.

Despite having a substantial library of video content, frequent updates, and a clear cut audience, problems with the website had put GB4K into a holding pattern.

Continue reading "Profile of the launch -- Joomla reborn"