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EA's Spore DRM fiasco

EA's big fall PC gaming release is the long awaited "Spore" from Maxis, beloved studio responsible for all things Sim. Spore has been in some form of development since 2000, and finally hit stores on Sept. 7th, 2008, accompanied by predictions of the title living up to its hype and transcending it from EA brass.

I took a look at the Amazon user ratings for the game, and was shocked to see that it has been absolutely shellacked -- currently 2300+ reviews and only 1.5 stars. The primary reason for the low ratings? Customer outrage over EA's employment of the Sony SecuROM copy protection system, that allows someone purchasing the game, to activate it 3 times. As was pointed out in an amazon review:

Then there's the DRM. Let me just clarify what people are saying by adding, it not only counts installations, but changes to your hardware ! Upgrade a system component (memory, CPU, vid card) and you are out an installation....Basically I just paid $50 for a coaster.

When will companies learn that treating their customers like thieves is never a good business practice?

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