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West Texas UFO sightings, Cloverfield promotion?

Only days before the virally marketed JJ Abrams film Cloverfield is due to open, does anyone else find it suspicious that a major news outlet like ABC news would be drumming up a UFO sighting story, based solely on a handful of "eyewitness" testimony? Seriously -- this is 2008? You mean to tell me that not a single person had a digitial camera, video or even a run of the mill cell phone on em? Precedence for this goes back at least 80 years, to the infamous War of the Worlds RKO radio show. What would it take to get such a rumor going? A few people in cahoots, and a gullible local news affiliate? What could possibly explain this making it to the national news?
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